One way of ensuring you organisation always maintains an edge is to ensure you have in place a great Social Media Strategy. In this connection, KIC can provide consultancy on this initiative to help you maintain a good online presence, deliver key messages via social media, monitor and control messages on social media whilst ensuring that you can continuously monitor feeds / trends which concern you directly. We will help you adapt and create content for your Social Media requirements.
Facebook has more than 500 million active users. 50% of these active users log on to Facebook in any given day, and spend an average of 55 minutes using its services. Facebook users spend much more online than the average internet user. Every month, more than 250 million people engage with Facebook on external websites. There are more than 200 million active users currently accessing Facebook through their mobile devices. Knowledge Innovation Centre can certainly help you optimize your Facebook Fan Page and engage your targeted audience on Facebook in a way to progressively build a loyal fan base of potential customers.
Similarly, Twitter also comes into play. This social media network now has 105,779,710 registered users. Twitter has become one of the most popular social networking services and has created many business growth opportunities to major companies who have taken their brand marketing from TV and Radio to the internet. With Twitter, what used to cost thousands of dollars a day in advertising with conventional media is now costing little to nothing! KIC will help clients engage in successful Twitter marketing.
YouTube is now the second largest search engine, according to comScore, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos. The average person spends 15 minutes a day ion YouTube. Over 3 million people are auto-sharing video to at least one social network. On Facebook alone, 46.2 years’ worth of minutes of YouTube videos are watched every day. KIC can optimize every client’s YouTube Channel and engage targeted audiences on YouTube, as well as leverage video presence with organic search listings on Google. This is a highly effective method of gaining visibility and market share.
The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. Executives from all Fortune 500 companies are LinkedIn members. The number of monthly visitors at LinkedIn.com keeps on growing at a spectacular level. In the United States alone, users represent 42.8% of LinkedIn’s traffic. This tool can certainly be enhanced by KIC experts.
As one can see from these facts, these services are truly no longer optional for forwarding looking businesses. KIC’s understand that part of the problem that most businesses owners have is that they find it difficult to allocate their time to develop an effective marketing program. Let alone dedicating time for the learning required to know how to do Social Media Marketing for a company. KIC’s social media marketing consultants can develop a custom online marketing plan using the most appropriate combination of components needed to meet goals. KIC will also organize the resources to execute it so it generates results cost effectively without impacting clients’ focus as the business owner.